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Showing posts with label HBR. Show all posts
Showing posts with label HBR. Show all posts

Tuesday, January 12, 2016

Net Promoter Score? Check out Emotional Connectivity Score

The New Science of Customer Emotions by Scott Magids, Alan Zorfas and Daniel Leemon

Think about your best customer... Got them? Why does that particular customer interact with your brand? If you don't know the answer, try this article 

Monday, January 11, 2016

What Kind of Thinker Are You?

What Kind of Thinker Are You? by Mark Bonchek and Elisa Steele for HBR.org

This article struck me as an important one for this blog - what kind of thinker are you?
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