Marketing 101?

The 16 Marketing KPIs You Should Be Measuring (But Probably Aren’t) by Chuck McMahon

Has it been awhile since you were in the classroom or are you blanking on how to track impact of your marketing campaigns? This should set you straight
Why I liked this article:  It took me back to Marketing class and was a great refresher for people that are in sales, marketing, CEOs, etc.to get reacquainted with things you should already know. Thanks to Mr. McMahon, I got back in touch with simple LTV and COCA calculations. I found 11. Website Traffic interesting as it seemed pretty obvious but looking at data collected by users, sessions, page views etc. can really help a firm understand how potential customers are engaging with them and thus help better facilitate that connection (I will have another article to read on this shortly).

Link: 16 Marketing KPIs to Measure

Time to read: 8-10 Minutes