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Showing posts with label brand loyalty. Show all posts
Showing posts with label brand loyalty. Show all posts

Tuesday, January 12, 2016

Net Promoter Score? Check out Emotional Connectivity Score

The New Science of Customer Emotions by Scott Magids, Alan Zorfas and Daniel Leemon

Think about your best customer... Got them? Why does that particular customer interact with your brand? If you don't know the answer, try this article 
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