So many times we get stuck trying to be novel or innovate in our jobs and life. Creativity is not something that just happens but
there can be a way to facilitate it and get the juices flowing. Innovation can come from anywhere and I hope this article shows you how to do so!
Why I like this article: Just by reading the info graphics gets me thinking more outside the box. The authors do a great job of taking you through the different barriers to innovation: Functional Fixedness, Design Fixation and Goal Fixedness. The case study around the Titanic sinking was particularly enlightening! An iceberg was seen as a problem and the cause to the massive ship's demise. If the iceberg was viewed differently, maybe as a solution, it could have saved thousands of lives. The innovation process takes you through a way to start reclassifying the iceberg to become a 200'x400' floating surface for which people may use to get out of the water. Innovate on!
Source: https://hbr.org/2015/12/find-innovation-where-you-least-expect-it
Read time: 8-10 minutes
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